3 Disadvantages of Print Media You Cannot Ignore

3 Disadvantages of Print Media You Cannot Ignore

Limited customer reach, minimal interaction, grabbing customer attention and environmental harm are some issues that a mix of digital and print media can solve.

Print media has been around for over centuries. The earliest known instance of printing goes back before 220 AD to wood printing in China. However, it really took off with the historical invention of the printing press by by Johannes Gutenberg in the 15th century. The fact that print media has been around for so long does not mean that it is without any disadvantages. This blog tackles the various limitations of print media and its recent decline in the world of advertising and marketing.

3 Disadvantages of Print Media You Must Keep In Mind

1. Minimal Interaction

Print media is defined as any physically printed content, such as magazines, newspapers, flyers and brochures. It caters to consumers, business customers, and other such prospects. However, since the advent of electronic media and technological development, our world is slowly transitioning away from this somewhat ‘traditional’ media.

One key feature that print media is unable to provide is the level of creativity and ease with which one can interact with information.

Creative media on the internet makes it easier for people from diverse societies and linguistic backgrounds to understand the same information.

An example of this would be the translate function that Google and some other tech companies provide on foreign pages.

While this would be absolutely impossible on paper, the internet makes it as easy as a gentle tap. Anyone and everyone can understand the same information, making it a powerful as well as unifying tool that helps bring people together.

2. Lower Accessibility and Ineffective Marketing

As compared to electronic media, mainly the Internet, print media does not have a global reach. Print media is usually restricted to a certain area or city. For example, most metropolitan cities have their own distinct newspaper with the corresponding news.

In contrast, the Internet offers content that needs to be published just once, but can be distributed throughout the world. Online content can thus be accessed by anyone with an internet connection. It is as simple as tapping your finger a couple of times to access all the information in the world.

To broaden their customer reach, the majority of print media organizations now manifest their work electronically, if not use the internet as their primary mode of publication.

Moreover, since the advent of social media marketing, pure print media marketing has seen a sharp drop. This is because social media is a far more personalized and effective way to grab customers’ attention.

However, there are products that let you take advantage of both the worlds. For example, a product like Interactive Print Play lets you deliver personalized live digital content through print newspapers, magazines, brochures, and business cards.

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