FMCG products see a habitual purchase behaviour from the customers owing to fewer perceived POD and low involvement. The FMCG companies go leaps and bounds in their marketing strategy to create positioning in their customers’ minds. However, there are other ways to increase revenue and reach out to the consumers – Augmented Reality.
Through AR, your company can increase process flows, enable experiential advertising, improve warehousing and the like.
1. Nestle’s AR experiments in pandemic
Last year we saw the pandemic and the following lockdowns engulf the world. Nestle seized the opportunity and developed its remote support for its production and R&D. From Switzerland’s R&D unit, they have used Augmented Reality to remotely assist in installing new production lines and technologies in Thailand. They completed the project before the schedule.
Nestle has furthered the use of AR in remotely designing their KitKat’s confectionary mould from the UK, maintenance work in Colombia and Ecuador, and setting up a new pet food line in the US. The FMCG company is transforming operations through the digitisation of their supply chain activities.