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Smart Glasses vs. Smartphones: Which is Better for AR?

5 FMCG companies who used AR to improve their ROI Home Since its creation, augmented reality (AR) technology has only grown in its scope and capabilities. According to the latest…

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5 Applications of AR in FMCG

Below we see how these 5 well-known FMCG companies have used AR technology to grow in their respective sectors

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5 FMCG Companies using AR

5 FMCG companies who used AR to improve their ROI Home FMCG products see a habitual purchase behaviour from the customers owing to fewer perceived POD and low involvement. The…

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User Generated Content – How can your Experiential Marketing Campaign Benefit From it?

User Generated Content – How can your Experiential Marketing Campaign Benefit From it? Home User Generated Content is a powerful marketing tool. Learn how you can use it for Experiential…

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Why Experiential Marketing? Benefits and More

Why Experiential Marketing? Benefits and More Home Brand Conversations on social media, brand recognition and recall, easy product feedback, potential market opportunities, high ROI - Experiential Marketing has many tangible…

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5 offbeat uses of Augmented Reality

5 offbeat uses of Augmented Reality Home Uses of Augmented Reality in Theme Parks, Driving, Shopping, Marketing, and Digital Avatars Augmented Reality (AR) is one of the most talked about technological…

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How Can Interactive Advertising Enhance Your Business?

Why Experiential Marketing? Benefits and More Home See how interacting with your customers through advertisements, messaging, and chatbots helps in increasing brand awareness, recall, and customer retention. In September 2015, JetBlue…

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What Poe from Altered Carbon Can Teach You About Branding

What Poe from Altered Carbon Can Teach You About Branding Home Okay, let me be outright clear here. I don’t want you to attack your customers or blow off your…

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Everything you should know about Gamification

Everything you should know about Gamification Home Have you ever filled out your complete profile to get a perfect 100% score? Or been tempted to use Gpay only because it…

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Identify your Audience and Gain Reader Insights with Interactive Print

Identify your Audience and Gain Reader Insights with Interactive Print Home Gone are the days when print publishers couldn't collect data about who's reading their work. With interactive print, they're…

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