Publishing Solution
The Publishing Industry in 2021
Print Transformation
The publishing industry is going through a major transformation. Rise of digital publishing platforms, declining reader interest and engagement on print mediums & increase in online readership have led to the need for a disruption of the traditional approach of delivering content and engaging readers on print.
Information Overload
In the current era, people have constant access to content from multiple channels. This constant information overload, coupled with the fact that today people spend an enormous amount of time with their digital devices like smartphones, poses a big challenge to the traditional print industry.
A New Integrated Medium
Not only do you have to cut through the content overload to gain attention by offering a unique experience, but also figure out a way to keep them engaged. The key here is not to see print and digital platforms as separate, but as a collaborative, integrated medium to maximize the reach and effectiveness of your message.
Immersive Print
WOWSOME Immersive Print solutions offer you this integrated platform that bridges the gap between traditional print and modern digital through augmented reality.
IMMERSIVE solutions allow your readers to consume print content in an interactive way that keeps them engaged and encourages follow-up actions
Immersive Content Delivery
Deliver interactive content in the live environment of the user through smartphones
Smart integration between digital and print
Enable relevant digital actions on the print content that bridges the gap between the two media
Powerful Data Tracking & Analytics
Track user actions and engagement level for accurate ROI measurement
With our suite of Immersive Publishing Solutions, we help you achieve your ultimate publishing goals:
Our immersive print solutions cover a range of publishing mediums and offer unique features and benefits for each
We offer a Mixed Reality Experience that is customized according to your platform, readers, and needs of a particular campaign.
Print Play
Read how we helped The Hindu leverage the power of augmented reality and introduce interactive advertisements.
