Retail in the 21st century has evolved from brick-and-mortar shopping to a multi-channel process where consumers interact with your brand at multiple touch-points apart from physical stores. The explosion of online shopping has disrupted the traditional retail model that was limited to just buying and selling products in stores.
The modern smart consumer doesn't want merely a product but an overall brand experience across all channels. Today, retail brands need an integrated omnichannel strategy and innovative solutions that offer a consistent experience to the end-consumer across all touch-points, be it online or offline.
WOWSOME Suite of Immersive Retail solutions aims to captivate your target group and keep them engaged with your brand at all points. This includes first impressions during marketing, seamless experience at the point-of-sale and an unforgettable post-purchase experience that turns them into evangelists.
Our solutions offer unique experiences to your consumers at every stage of their buying journey with deep integration across all channels, including websites, BTL activations, print, social media, and brick-and-mortar.
The shifting technological landscape and rise of online shopping mediums have ensured that the modern consumer interacts with your brand multiple times before and after purchase.
Our mixed reality solutions can deliver uniquely immersive experiences on different mediums that help your consumer to know more about your products and brand in an interactive environment before buying.
The brick-and-mortar retail experience still remains an extremely important part of the overall shopping experience. Whether it is single brand retail or multi-brand retail store, the key lies in how successful you are in creating an exceptional shopping experience for your consumers.
Through our expertise and continuous ongoing research in computer vision, augmented reality, mixed reality, and machine learning, our solutions can completely transform the in-store shopping experience and create the smart stores of the future.
Our retail solutions to transform the traditional brick-and-mortar stores focus on two core pillars of any retail store- store management and visual merchandising or the product displays :
Offer a fresh and futuristic retail environment that allows people to discover and interact with products in your store like never before
➜ Interactive kiosks that enable people to try out products in real-time
➜ Digitized terminals showcasing product features and information
➜ Virtual product trials through augmented reality
➜ Endless customization options without needing real product in store
Leverage vision data and analytics from other mediums to personalize the shopping experience inside stores
➜ Smart predictive merchandising based on past visits
➜ Face recognition capability to recommend products based on purchase history
➜ Real-time product customization and personalization options
The consumer experience does not end with the sale. To build an emotional connection, which is key to brand loyalty, your brand must stay engaged with the consumers and solve any problem they might have after buying the product.
WOWSOME solutions offer seamless ways to the consumer to interact with your product after buying.
➜ Interactive product setup & installation guide
➜ Immersive content on how to use products
➜ Easy access to customer support and service
Through our interactive retail solutions, your brand will go the extra mile that turns customers into fans and evangelists.
The key to omnichannel retail experience and optimizing the journey of a consumer is the accurate tracking and measurement of data across all touchpoints.
WOWSOME experiential retail solutions ensure that relevant engagement data at every touchpoint is recorded and integrated so you can get a comprehensive, overall picture of your retail customers with proper segmentation and analytics.
WOWSOME Suite of Immersive Retail Solutions helps you tackle the biggest challenges of the retail industry in the interconnected world of the 21st century.
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