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Identify your Audience and Gain Reader Insights with Interactive Print

Identify your Audience and Gain Reader Insights with Interactive Print Home Gone are the days when print publishers couldn't collect data about who's reading their work. With interactive print, they're…

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Evolution of Print Advertising and Marketing

Evolution of Print Advertising and Marketing Home The story of print advertising has come a long way, from the printing press, to the 20th century advertising revolution, to consumer oriented…

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Print is Dying, But Interactive Print Advertising is Future-Proof. Find Out How.

Print is Dying, But Interactive Print Advertising is Future-Proof. Find Out How. Home Print advertising might be on a decline, but Interactive Print is here to save the day. Interactive…

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Print Advertisements – Best ROI Measurement Techniques

How to Plan a Successful Brand Activation Campaign Home Measuring Print Ad ROI is difficult. Traditional methods of measuring ROI- Asking customers, Discount Coupons, Mail Order Forms, QR codes, Special…

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3 Disadvantages of Print Media You Cannot Ignore

3 Disadvantages of Print Media You Cannot Ignore Home 3 Disadvantages of Print Media You Cannot Ignore Limited customer reach, minimal interaction, grabbing customer attention and environmental harm are some…

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