User Generated Content – How can your Experiential Marketing Campaign Benefit From it?

User Generated Content is a powerful marketing tool. Learn how you can use it for Experiential Marketing – Discover the tools you need, experiences you can create and studies and examples of successful marketing campaigns.

In the year 2006, the Time Magazine selected “You” as the Person of the Year. This “You” was influencing the mass economy through immersive content that it was generating on Web 2.0 platforms. This content produced both by individuals and collaboratively by groups and shared on a platform accessible to the public is called UGC or User Generated Content. Users have generated content in private for decades, if not centuries, but this content does not qualify as UGC until it meets the criteria defined by the Organization of Economic Co-operation and Development. These are:

1. Publication requirement:

If you have seen Pokemon Go, or tried a glass on lenskart online, then you already know what AR is. Superimposing digital information to your surroundings is called Augmented Reality. There! Simple, right!

Here’s how AR can help businesses build sustainable practices:

Engage customers with AR

Recently, Burger King removed all plastic toys from their Meals for kids as a forward step to sustainability. In such a scenario, marketers face a challenge in engaging their primary customers, the kids. Augmented reality can solve this problem by immersing live 3D models of these cartoon characters in the kids’ reality.

AR helps decrease pollution

Using AR, you can take live models of your products to anyplace, anytime. For example, the nationwide launch of a new car need not be initiated by transporting a physical car to each of the dealerships. Click a button, and the live model is there on your screen! The decreased transportation cuts back on the usage and cost of fuel, lessens pollution, and also comes in HANDy!

AR saves manufacturing waste

Using Augmented Reality to design prototypes helps save both, the material and the material cost. The ideation and iteration can be done with no material used. Using AR in factory floors to assist the workers brings down chances of human error to zero, thereby reducing the manufacturing waste.

AR reduces the need for a physical presence

Got an early meeting today? Reach your office in Mumbai at 9.00 in the morning after waking up at your home in Indore at 8.00! AR can connect people in real-time by superimposing their digital information in each other’s reality. This reduces the requirement of physical space, daily travel and the cost spent in heavy rents.

What Augmented Reality does is not limited to the above points. The scope can be as wide as your imagination. Proper implementation of these technologies is like a blessing in disguise. You can digitize your company processes, make them more efficient, productive & sustainable while also cutting down on cost! 

If you want to know more about how AR can help your business in becoming sustainable, register with us for a free consultation. We will be happy to talk!

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    AR saves manufacturing waste

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