WOWSOME Interactive card is your regular debit or credit card powered by Augmented Reality to make it interactive & empower your customers to do more with their cards in addition to withdrawing cash or doing payments.
The banking industry has traditionally struggled with coming to terms and keeping pace with technological innovations and breakthroughs. Call it the complicated regulatory hurdles or the inefficient organizational structure, banks have been slow to adapt to technology, unlike their customers who have embraced digital disruptions and emerging fin-tech services with open arms.
While modern banks have made some progress in terms of digital banking and offering better customer services, the fact is there is still a lot of scope in the improvement of customer experience. One aspect of that experience is fast access to information and updates about add-on services. Customers still find it difficult to access the right kind of information about additional services and utilize various offers and rewards your bank might be offering.
Further Reading: 11 Problems with Banks Today That Demand Immediate Attention
This informational gap could be one of the most understated causes of frustrations and customer dissatisfaction with banking and finance services. Imagine your customers being bombarded with different banking messages on offers, loans, reward points but when they actually want to seek some information, they have to go through a complex and often less-than-satisfactory process of either online research or talking to a customer support executive for more details. Apart from a poor experience in general, it also leads to under-utilization of the full suite of services your bank might be offering.
To address this challenge of accessing right information at the right time and empowering your customers to uncover relevant financial information in a seamless way, WOWSOME has come up with Interactive Banking Card.
